This week think about some of the last commercials you have seen on TV or heard on the radio. Were that persuasive? For me, knowing commercials are trying to sell me something makes me ignore them, but fun public events do catch my attention. Commercials are not really persuasive to me, but gorilla marketing is. If the commercial is fun or intuitive then I will give it my attention.
How were they persuasive? Commercials are persuasive depending on their demographic. I am a male at a certain age that uses his Mobil device more then his T.V. or radio. so, I am exposed to M-Commerce more then the traditional commercial. My attention is short when it comes to persuasiveness of the commercial. Vary few are persuasive, but if they are, then its up to the message to get me to check out the product. This part will need to be covenant for me.
What techniques did they use to try and sell their product? Based on current era based attention seeking. A commercial would use meme like marketing. Short sweet and to the point. Much like letting me find the funny and seeing the product as well. The deodorant commercial “Old Spice” comes to mind. Something for me and my family to laugh at while letting us know about their product they are selling.
Do you think it is ethical for commercials to use persuasion? Why or why not? No, if the benefits of using the product would better my life in any way, I wouldn’t mind having them spell it out to me. while persuasion in terms of a political campaign ad I do mind, using marketing to lead me to water and letting me decide to drink the water vs. shoving facts and arguments down my throat with out letting me fact check or have a better understanding of the product will smear the lines of ethical or not. but ethics are a personal, individual affair.
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