Describe an effective process for conducting business research. In my Principles of management class we discussed SWOT analysis. This would be a great first step into what will be needed to be studied on about the company I need to do research for. then study my target market through a survey with very specific questions that I will be needed answered.
explain how to evaluate the credibility of an information source. Through my secondary and primary research, and making sure my survey is consistent and reliable. My research will be needed to be planned well from the beginning, and will either support my conclusion or not. Either way i should not with hold any information that is deleterious to my research. Withholding any information that contradicts my findings is unethical
identify the five ways to use research results. using the information in your conclusion, paper or even a proposal. The findings of you research can also be put into a recommendation for how the company is being ran, maybe your survey uncovered something the company has been over looking.
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